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360 Blockchain CEO Jeff Koyen, in an interview with Proactive Investors, explained why cryptos and cannabis are “perfect” partners. Because blockchain acts as a third party ledger, it can help cannabis industry as a preferred method of payment for cannabis products. The security offered by blockchain eases worries about fraud and funds channeling back to cannabis black market.

There are still risks involved but they are lessened with the collaboration of cryptos and cannabis companies. Although more and more U.S. states are legalizing the use of marijuana for medical and recreational purposes, regulations still vary in states, and challenges in terms of marketing and communicating product benefits may still prove tough to crack.

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