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Using the power of mobile social networking, HTML5 content has been applied in mobile apps and created entirely new business models. According to Egretia, click-and-play, viral transmission, user engagement, and other characteristics of an HTML5 game make it a perfect fit for current market demands.

“Currently, users of HTML5 games already account for 47 percent of all mobile game users,” the company said in the white paper. “In terms of the business model, in-game payments, instead of advertising, has become the main source of revenue accounting for 68 percent. Combined, HTML5 games already have an independent commercial profitability.”

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