Blockchain has three important attributes that can solve ad fraud: it's trustless, permissionless and decentralized. Ad fraud is pervasive in the current market due to the opaque and complex network of publishers, platforms and agencies. In the blockchain-driven digital ad economy, buyers and sellers will be able to verify the placement and viewability of each ad impression. - KJ Prince, Insurance Engine
The world's first professional fantasy football league uses blockchain technology
A serial entrepreneur wants to create the world's first professional fantasy football league, and he thinks the blockchain -- yes, the blockchain -- is the best way to keep everyone honest as they compete for real money.
How cryptocurrency tech could help us track where food comes from | CBC News
The same networked record system that powers cryptocurrencies such as Bitcoin is now being used to document the origins of what we eat, and even, potentially, help trace the origins of contamination outbreaks.
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