Skip to Content

Blockchain has three important attributes that can solve ad fraud: it's trustless, permissionless and decentralized. Ad fraud is pervasive in the current market due to the opaque and complex network of publishers, platforms and agencies. In the blockchain-driven digital ad economy, buyers and sellers will be able to verify the placement and viewability of each ad impression. - KJ Prince, Insurance Engine

@peakdemand

Join in on the conversation with Alex Masters Lecky when you subscribe to CRYPTONICLES.